Water Clear™ Finish
Other manufacturers aren't transparent about their finishing process. Learn more about our innovative water-based staining process so you can see-through the cover-ups and low quality imitators.
Let's be clear about what makes a superior floor
|Superior Flooring Water Clear™ Finish||Other Manufacturers' Finishes|
|Zero VOC's||Off-gassing VOC's in your house|
|Water based stains||UV based stain that is chemically cured by UV light.|
|Wood absorbs the stain colour, which in turn enhances the characteristics and features of natural hardwood.||Wood doesn't absorb the stains, leaving a paint like coating on the surface.|
|Ensures a superior product as any flaws would be apparent in our flooring.||UV stain camouflages natural characteristics in wood and flaws in the product.|
UV stains are used by our competition because the colour sits on top and evens out the variations in poor quality lumbers. What you are actually seeing is UV paint on top of wood flooring. We use better quality lumber and water based stains because they soak into hardwood and bring out the natural colour variation and texture of the wood. This gives you a beautiful vibrant floor full of natural colour and depth.
The perfect balance between strength and elasticity is found in our Water Clear™ Finish. Finely ground ceramic particles add durability to our finishes without making them too brittle. The result is a tough yet flexible finish that can handle the natural movement of wood and the occasional accident in the kitchen.
Our commitment to environmental excellence governs how we finish our products. There are virtually no volatile organic compounds (VOC's) emitted from our Water Clear™ Finish during the application process or afterwards. It is free of formaldehyde, isocyanate or other hazardous air pollutants. Water Clear™ Finish is cured by UV light and is 100% reactive which means that they don't significantly contribute to ground level air pollution.
In comparison to any other flooring, you will immediately notice that our Water Clear™ Finish is exceptionally clear and smooth. The obvious clarity is the result of years of testing innovation and helps to enhance the natural beauty of wood by bringing out its richness and vibrancy.