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About
Superior
flooring

An ingrained vision

Since its inception, Herwynen Saw Mill’s corporate philosophy remains core to the business today. Quality above all-else. It is our belief that it is more logical to educate the purchaser on the rationale that supports our pricing once, rather than compromise on quality forever in order to extend nominal savings to the consumer.

It is our mission to consistently produce the highest quality wood flooring available. We promise to remain true to our heritage, and our passion, by always providing unsurpassed craftsmanship and value in each piece of hardwood flooring we manufacture.

Our History

In 1986 John, Peter and Dave Herwynen began producing rough cut lumber on a small piece of land severed from their parents’ farm. Today they employ just under 100 people and distribute top quality flooring to over 150 stores across North America.

A Historic Mill

Just outside the small rural town of Rockwood Ontario on a quiet country road surrounded by nature, sits a state of the art manufacturing facility.   It is here at Herwynen Saw Mill that our quality pre-finished solid hardwood flooring is created under the Trademark name Superior Flooring.

The history of our mill and our experience and dedication to the craft of milling, creates a hardwood flooring like no other in the industry.

Precision Milling

Precision milling on state-of-the-art equipment ensures uniformity and a perfect fit of tongue and groove joints.  All Superior hardwood products have a four side micro-bevel edge.  The micro-bevel allows for the floor boards to fit together as tightly as possible, creating a more polished, impressive flooring finish for you.

Our hardwood speaks for itself

Always superior lengths,
finish & quality.

Product
Types

Product types

We offer a range of hardwood flooring types flexible for use in any environment, from traditional living spaces to condominium and commercial applications. You can expect the highest quality throughout our line-ups.
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Wood
Grades

Wood grades

The key to a great looking floor is in the consistency and uniformity throughout the grading. Our exceptional grades far exceed those established by industry standards and will create an impressive room.
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Surface
Textures

Surface textures

Superior Flooring offers several different textures for our products that give them each a unique look and feel.
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Board
Lengths

Board lengths

Superior Hardwood Flooring produces the longest average board lengths available in the hardwood flooring industry. At lengths up to 90” this translates to a more beautiful floor surface and streamlined installation.
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Water
Clear
Finish

Water clear finish

Other manufacturers aren't transparent about their finishing process. Learn more about our innovative water-based staining process so you can see-through the cover-ups and low quality imitators.
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Wood
Species

Wood Species

Each species of wood offers different strengths and looks. Explore our selection of hardwoods to learn more each species and view related products.
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Crafted to
stand the
test of time

The Superior warranty

Crafted to
stand the
test of time

The superior warranty
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